Temporary front office closure Monday, Nov 3 2014 

Our front offices will be closed Tuesday, November 4 through Wednesday, November 12. Communication will still be available through email and production will not stop.

Electronic Magazine – November 2014 v13#11: Define Monday, Nov 3 2014 

What’s It Mean? A-Z
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Corners – Traditional: Overhang shall be cut away  at a 45-degree angle at each corner. All head and tale overhang shall be turned into the case, then the tip of the corner tucked in before the fore and back edges are permanently adhered. Meets library binding standard: ANSI/NISO/LBI Z39.78

Cover: The outer part of any book. Covers are generally classified as hard or soft. Type of cover effects types of bindings possible.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

Electronic Magazine – October 2014 v13#10: Define Monday, Nov 3 2014 

What’s It Mean? New Definition
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Page Number: Whether numbered to the eye, or “unnumbered”, each page carries it’s own number designation. Unnumbered pages may exist out of the normal numbering scheme (12A, 12B, etc.), but still must be identified in some way. A book that is numbered 144, 145, 147 should have a blank 146 and still may need corrected.

Page Number (Electronic Manuscript): Number of page from the beginning of the manuscript. this file page number, not manuscript page number. i.e. the last page of the book is numbered 100, but there is a frontice piece and 8 alternately numbered pages making the last electronic manuscript page number 110.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

Electronic Magazine – October 2014 v13#10: Design Monday, Nov 3 2014 

Consider offering true print on demand (POD) hard copy editions to complement all electronic editions you may publish. Produce a manuscript suitable for production, on the page size of your choice, choose your binding preference(s), and keep a current quotation for single books. Offer POD for all electronic editions based on your cost.

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This section is drawn from
http://www.gregathcompany.com/publish/electronic

Electronic Magazine – November 2014 v13#11: Design Monday, Nov 3 2014 

Publishing a hard copy edition (unbound or in hard or soft cover) one-at-a-time (print on demand) presents some unique options most printed editions do not have. As you are printing a single book for a single customer, consider adding value to the book by including the following offers:

  1. Number each POD book you produce. Keep track of books in hard cover and soft cover, or total produced. Your first could be 1 in 2014, 1 Print on Demand, or some other way – the next ordered would be 2, etc.

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This section is drawn from
http://www.gregathcompany.com/publish/design/digital/pod.html

Electronic Magazine – November 2014 v13#11: Production Monday, Nov 3 2014 

If publishing a hard copy edition (unbound or in hard or soft cover) one-at-a-time, consider creating a truly unique book by offering to produce additional customer supplied content as a family section for additional charge.

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This section is drawn from
http://www.gregathcompany.com/publish/design/digital/pod.html

Electronic Magazine – October 2014 v13#10: Production Monday, Nov 3 2014 

Is your electronic book chocked full of color photos and graphics, audio, video, and more? Use the internet to support printed and bound editions: Provide links to color and additional content. This online content may also be used for promotional purposes, and may be placed in public access areas, or restricted areas.

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This section is drawn from
http://www.gregathcompany.com/publish/electronic/ebook.html

Electronic Magazine – October 2014 v13#10: Marketing Monday, Nov 3 2014 

To offset the flat set-up fee is might be budgeted as promotion expense, seek a patron to pay for it (underwrite or sponsor), or offer “set up rebate incentive” based on the number of orders on a given date: The more books ordered by a certain date, the bigger the rebate returned with their book.

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This section is drawn from
http://www.gregathcompany.com/publish/pod

Electronic Magazine – November 2014 v13#11: Marketing Monday, Nov 3 2014 

As family historians, most authors have a list of public (or private) repositories that they would like to see their work preserved in. Many times this list equals or dwarfs the list of “paying customers”. Many times budget will impact how many courtesy copies may even be produced: Consider soliciting sponsored copies. With POD, there is no reason a special “donated by” page can not be included directly into the book binding. A more traditional route would be with personalized donation book plates. Further incentives, beyond the good preservation work, might include a gift, digital copies of source material, special access to your archives, etc.

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This section is drawn from
http://www.gregathcompany.com/service/marketing

Electronic Magazine – November 2014 v13#11: Genealogy Monday, Nov 3 2014 

Were you a Master Genealogist user? Still trying to decide what to do next? RootsMagic reports that they have the most complete TMG import available anywhere and have prepared a guide that might be helpful.

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