April, 2014 Electronic Magazine – Marketing Tuesday, May 20 2014 

Your virtual tour can be as little as just increased interaction from a different address, at a given time. However, any tour (real or virtual) is what you make of it. Offering special discounts, individualized signings, goodies (stickers, book marks, art postcards, etc.) and/or even drawing for a free book, are add-ons that may easily be included.

-*-*-*-*-*-*-*-*-*-*-*-
Taken from
http://www.gregathcomany.com/service/marketing/electronic.html

Advertisements

April, 2014 Electronic Magazine – Computer Tuesday, May 20 2014 

Have you tried this web site as a grave resource yet:

http://billiongraves.com/ – It does require registration to use, but appears free.

March, 2014 Electronic Magazine – Computer Tuesday, May 20 2014 

Are you someone who is finally getting comfortable with Microsoft Word? Do you not have access to Publisher, or not ready to learn its interface, but want some of the templates? Word isn’t as easy to use to produce finished pieces, however, more templates are available to download from http://www.office.com – more FAX sheets, invoices, newsletters, calendars, etc.

March, 2014 Electronic Magazine – Genealogy Tuesday, May 20 2014 

Basic facts about ancestors found in many obituaries and death notices:

  1. Date of death, name of cemetery, date and place of funeral and burial
  2. Name, place and year of birth
  3. Names of children, where they lived, and their position in the family’s birth order
  4. Names of towns and how long they lived in each one
  5. Age of spouse at death and how along ago that was
  6. Details on the longevity of parents and grandparents
  7. count of descendants, by generation
  8. Much, Much, MORE!

Adapted from GenealogyBank’s 10-24-2012 e-newsletter

March, 2014 Electronic Magazine – Marketing Tuesday, May 20 2014 

To look over an 8 week case study an no-nonsense check list of how to assist any event host in boosting marketing, foot traffic, and interest, read the article, How to Fill a Room by Ellen Cassedy (reprinted with permission). This is a great blueprint for every stop on a marketing tour or junket. However, for multiple local events, it would have to be adjusted, so as not to make friends and local contacts begin to tune you out.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/marketing/events.html

March, 2014 Electronic Magazine – Manufacturing Tuesday, May 20 2014 

Printed editions shouldn’t be left out of the “bonus bonanza” electronic editions may have. Add cross-reference (web address or code for scanning) in printed editions for a gateway to bonus electronic material.

March, 2014 Electronic Magazine – Design Tuesday, May 20 2014 

If you are considering a digital edition – whether as sole edition/format, or an alternate – do be sure to take advantage of at least some of the additional features you can use in an electronic edition.

March, 2014 Electronic Magazine – Glossary A to Z Tuesday, May 20 2014 

Camera Ready (see below): Material prepared for “shooting”: Many printing is done utilizing photography or scanning in the early stages of the process.

Camera-Ready Digital File (Manuscript): A digital file or files, stored on the internet or removable media, that contains Camera Ready Manuscript to be printed.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

February, 2014 Electronic Magazine – Glossary A to Z Tuesday, May 20 2014 

Brittle paper (in rebinding): Paper that breaks when folded or crumpled. We don’t recommend regular rebinding this type of paper – we suggest visiting a conservator instead.

Buffered (Paper): Acid free and contains 2% calcium carbonate (or other compound) to act as a barrier to reduce future acid contamination.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

February, 2014 Electronic Magazine – Design Tuesday, May 20 2014 

Top reasons to publish electronically by disk:

  1. Physical product to give to paying customers –  for something concrete “in hand”.

  2. Easily update customers by including update links, cloud access, and/or emailing customers with provided update contacts for ongoing, value added, bonuses.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/publish/electronic/media.html

« Previous PageNext Page »