To look over an 8 week case study an no-nonsense check list of how to assist any event host in boosting marketing, foot traffic, and interest, read the article, How to Fill a Room by Ellen Cassedy (reprinted with permission). This is a great blueprint for every stop on a marketing tour or junket. However, for multiple local events, it would have to be adjusted, so as not to make friends and local contacts begin to tune you out.

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