Typically virtual book tours run a certain number of consecutive days (no “dark” travel dates needed). While the virtual nature may tempt you to have more than one stop per day, it’s best to average just one a day to make sure you don’t divide your focus, and to keep each stop special and individual. Most virtual tours last from 5 to 10 days in length, and may cross a variety of online service types (chat rooms, blogs, bulletin boards, elists, etc.).

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Taken from
http://www.gregathcomany.com/service/marketing/electronic.html

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