Your virtual tour can be as little as just increased interaction from a different address, at a given time. However, any tour (real or virtual) is what you make of it. Offering special discounts, individualized signings, goodies (stickers, book marks, art postcards, etc.) and/or even drawing for a free book, are add-ons that may easily be included.

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Taken from
http://www.gregathcomany.com/service/marketing/electronic.html

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