Not all free PR is good: What to do about a review that doesn’t truthfully represent the published content? Look long and hard at the item and seek others input – is there even a grain of truth to it? Address any facts before moving onto untruths. Online there may be no definitive action, however here are some strategies: If the review is user added, reply/comment, or post; if it is a reputable website, contact the website (though many reviews are considered opinion and will not be removed); strive for multiple factual reviews – across social media, blog, email, service and website platforms.

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This section is drawn from http://www.gregathcompany.com/service/marketing/freeadvertising.html

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