January 2013 E-Zine (V12#1): Genealogy Thursday, Jan 17 2013 

Some may feel this is logical, but our staff is surprised how many people don’t do this: Be sure that you have at least one online presence dedicated to your book. This can be a traditional traditional web site, dedicated blog, or social networking account (profile, page, group, etc.). If you have more than one static presence, it is good to interconnect them.

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This section is drawn from
http://www.gregathcompany.com/marketing/freeadvertising.html

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January 2013 E-Zine (V12#1): Marketing Thursday, Jan 17 2013 

Seek book reviews. Many reviewers will want a free copy to keep or donate, while some will work from a loaned copy or alternate edition. One can easily hand out more review copies than you sell, but targeted reviews can be worth their weight in gold.

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This section is drawn from
http://www.gregathcompany.com/marketing/freeadvertising.html

January 2013 E-Zine (V12#1): Production Thursday, Jan 17 2013 

Some ideas for Electronic edition publications

  • Cross link your table of contents to book sections.

  • Cross link index entries to text. This is a benefit less and less as fully searchable formats are produced.

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This section is drawn from
http://www.gregathcompany.com/publish/design 

January 2013 E-Zine (V12#1): Design Thursday, Jan 17 2013 

Content ideas for electronic content include:

  • Cross reference links

  • Interactive table of contents and/or index

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This section is drawn from http://www.gregathcompany.com/publish/design/digital

January 2013 E-Zine (V12#1): Define Thursday, Jan 17 2013 

With a new year, it’s a good time to start over and run the definitions A-Z. This doesn’t mean that if new lingo comes to light before the review is over that we won’t throw it in!

Absorbent Paper (see Paper): Covering a variety of papers made for absorbing water and inks (degrees vary).  Examples: duplicating, filter, blotting and toweling papers.

*Acid Free Books (see Archival): The use of this term varies from the logical definition of the individual words to a wide variety of standards – always have a company explain their definition.  An acid free book depend on internal (book materials) and external factors (chemical processes, environment, etc.).  See Also Archival webpage.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!