If you didn’t use your Christmas communications this year to spread the word about your publication, begin now to think of how to incorporate it into next year’s greetings:
- Add information to stationary
- Include a book focused insert – perhaps free post cards, a book mark, coupon, etc.
- Mention a new book development in annual letter
- For genealogy – request a small bit of specific information (don’t forget the SASE is by USPS)
Visit http://www.gregathcompany.com/marketing for more