December 2012 E-Zine (V11#12): Marketing Wednesday, Dec 19 2012 

If you didn’t use your Christmas communications this year to spread the word about your publication, begin now to think of how to incorporate it into next year’s greetings:

  • Add information to stationary
  • Include a book focused insert – perhaps free post cards, a book mark, coupon, etc.
  • Mention a new book development in annual letter
  • For genealogy – request a small bit of specific information (don’t forget the SASE is by USPS)

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Visit http://www.gregathcompany.com/marketing for more

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December 2012 E-Zine (V11#12): Production Wednesday, Dec 19 2012 

Consider using an archival photo mounting sleeve to place an actual photograph within your book. Today’s options can be easy to use and self-adhesive. Dedication to a special individual? Give your book buyers a special keepsake by placing a real picture within their book. This can “upgrade” a book by placing the photo and sleeve over a printed photo. Just one of many things that can go into producing a deluxe or keepsake edition. A lower lifetime idea would be to place on the book cover.

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This section is drawn from
http://www.gregathcompany.com/publish/design/insertitems.html

December 2012 E-Zine (V11#12): Design Wednesday, Dec 19 2012 

Top reasons to publish electronically:

  1. Allows for inclusion of non printable items such as audio and video

  2. Allows for format augmentation that may not be budgeted for in print.

  3. Easy to update and enlarge – no waiting to sell out of stock for new “improved” edition.

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This section is drawn from
http://www.gregathcompany.com/epublishmedia.html