October 2012 E-Zine (V11#10): Marketing & Computers Thursday, Nov 1 2012 

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October 2012 E-Zine (V11#10): Production Thursday, Nov 1 2012 

Publishing an electronic book conjures visions of needing dedicated e-readers such as Kindle and iPad to access. While this may be the current popular way to access an e-book, how you choose to format and sell it can allow for a variety of electronic platform access – from desktop and laptop computers to Smart phones and Tablets. File (manuscript) preparation can allow readers to access your electronic book on anything, just one dedicated reader, or anything in between.

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October 2012 E-Zine (V11#10): Design Thursday, Nov 1 2012 

Content ideas for electronic content include:

  1. More design elements like full color spread including backgrounds, watermarks, etc.
  2. Direct links to additional information not included in original or electronic text layout.

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October 2012 E-Zine (V11#10): Define Thursday, Nov 1 2012 

Notch/Notching (may be used in perfect binding): Parallel grooves cut into the spine perpendicular to the binding edge. The depth and the distance between the grooves can be adjusted to suit the size and weight of the text block. Notching (vs. not notching) increases the amount of surface area on the spine that comes in contact with the adhesive and increases the strength of some type bindings.

For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

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