January 2012 E-Zine (V11#12): Define Thursday, Dec 29 2011 

What’s It Mean? – Writer’s Lingo
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Desktop publishing: The use of a personal computer to bring together text and other elements (photos, graphics, etc.) into a camera-ready manuscript without using other resources (typesetter, paste-up, etc.

*Desktop publishing (2): The use of a personal computer to produce multiple copies of a manuscript to be bound in some method as books.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

January 2012 E-Zine (V11#12): Design Thursday, Dec 29 2011 

A Gregath Company, Inc. ISBN can be used for any publication through Gregath for the author/copyright holder. The flat fee* for this add-on publishing service is $20.00. In addition to this flat usage/filing fee, the book must contain the elements the ISBN agency requires. This may also add further costs to publishing, depending on the project. To utilize this flat fee service, the client understands:

  • Have a correctly completed ISBN Advertising Release on file, at Gregath, before published book delivery.

  • Assigned ISBN to be printed inside the book, near the Copyright information.

  • Assigned ISBN to be added to the bottom of the back cover for hard copy books.

The most frequently noted limitation with Gregath ISBN is the ISBN/book is listed out of print if it is published elsewhere, as a Gregath ISBN can not be used with another printer or publisher (author owned ISBN may be printed anywhere, as long as the design and format are consistent).

*This fee is waived with Smashwords electronic editions and traditional publishing of at least 100 books (upon request).

January 2012 E-Zine (V11#12): Produce Thursday, Dec 29 2011 

When considering a page number strategy, the following considerations may also influence your choice:

  • Traditionally plates (fine art, etc.) are un-numbered inserts printed on one side only and have their own table of contents. Furthermore, tradition allows these to be a heavier or different quality paper – causing issues in the long term quality of the book binding.

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This section is drawn from
http://www.gregathcompany.com/publish/design/pagenumbers.html

January 2012 E-Zine (V11#12): Marketing Advice Thursday, Dec 29 2011 

Collaboration may need file exchanges. Online is the fastest, but email attachments can be a problem. Some online file exchange services include:

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This section is drawn from
http://www.gregathcompany.com/publish/groups.htm

January 2012 E-Zine (V11#12): Computer Aid Thursday, Dec 29 2011 

See marketing advice this issue…