Many people think that once the book is written, the manuscript prepared, and the publishing completed a book project is complete. Some authors may have added a pre-publication marketing campaign that culminates in a single event where all books are picked up. This doesn’t maximize getting the book out to every interested individual, but it does eliminate the need for shipping (if everyone shows up).
However for the rest of us, marketing is a continuing process and getting the books in the customer’s hands often involves shipping of some sort. While each book should have it’s own customized plan of marketing, based on the book and it’s author, shipping – order fulfillment, pick and pack, etc. – is a service that is both easy to define and a real time saver for the author.
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This section is drawn from http://www.gregathcompany.com/service/shipping.html

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