December 2011 E-Zine (V10#12): Define Wednesday, Nov 30 2011 

Writer’s Lingo:
Crop marks: lines indicating what part of the photograph to print. These are commonly placed directly on the face of the photograph with grease pencil (which will easily rub off later). Our company charges extra if many photos are submitted this way.
*Dead copy: Any previous drafts or copies that have been discarded once proof read and any changes have been completed. All drafts should be dated (easiest), marked or coded so the writer can be sure of working on the “current” and be able to see their progress in the older ones.
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

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December 2011 E-Zine (V10#12): Design Wednesday, Nov 30 2011 

When considering a page number strategy, the following considerations may also influence your choice:
Does your subject have specialized page number format(s)
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This section is drawn from
http://www.gregathcompany.com/publish/design/pagenumbers.html

December 2011 E-Zine (V10#12): Production Wednesday, Nov 30 2011 

Collaboration may need file exchanges. Online is the fastest, but email attachments can be a problem. Some online file exchange services include:
www.yousendit.com – free or paid services
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This section is drawn from
http://www.gregathcompany.com/publish/groups.htm

December 2011 E-Zine (V10#12): Marketing Wednesday, Nov 30 2011 

Many people think that once the book is written, the manuscript prepared, and the publishing completed a book project is complete. Some authors may have added a pre-publication marketing campaign that culminates in a single event where all books are picked up. This doesn’t maximize getting the book out to every interested individual, but it does eliminate the need for shipping (if everyone shows up).
However for the rest of us, marketing is a continuing process and getting the books in the customer’s hands often involves shipping of some sort. While each book should have it’s own customized plan of marketing, based on the book and it’s author, shipping – order fulfillment, pick and pack, etc. – is a service that is both easy to define and a real time saver for the author.
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This section is drawn from http://www.gregathcompany.com/service/shipping.html

December 2011 E-Zine (V10#12): Genealogy Wednesday, Nov 30 2011 

Have you been to see Cyndi lately? If not, December would be a great time to visit http://www.cyndislist.com as she went through a major site updating in 2011.

December 2011 E-Zine (V10#12): Computer Wednesday, Nov 30 2011 

Enjoy the holidays and take a break from computer difficulty!