Call-outs: Brief passages of text lifted from within the publication placed in larger type size (and occasionally font) to gain attention.  They are often inserted into the text (divided by the change of font/size, sometimes boxed, or with other graphics) as an element which breaks the text or copy.  Usually, it is “teaser” copy – attention-getting and draws readers into the item.

Clip Art: Commercially produced “stock” images, already prepared, many times found in collections.  Generally copyright free with some limitations, it can be “cut and pasted” directly into the publication. – see art

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

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