Make the act of marketing pay you!
If you offer your time and chosen topic(s) to local groups, you may be surprised that they may net sales, as well as gas money, honorariums, and/or free meals, not to mention the networking possibilities – producing material for your next publication, etc. Schools may also be interested, though many of these programs may not allow for sales time. If you are comfortable lecturing, seek national or “big” opportunities, and the paychecks that are associated with getting “the job”. This may be done through groups, or through your own booking talent for “private” lectures.
Please don’t forget that, if you choose to apply it to income tax, all costs associated with this are deductible in some way.
This section is drawn from http://www.gregathcompany.com/marketing/events.html