Font (Type or Typeface): The actual type/style of lettering used in an item.
Sans Serif Type: Without serif. Example: Arial. Though uncluttered, the lack of serif separates the letters and words for the reader.
Serif Type: Finishing strokes (usually horizontal) at the ends of letters. Examples: times new roman, alaska, etc. Considered easiest to read as the serifs draw the eye along during reading.
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