Font (Type or Typeface): The actual type/style of lettering used in an item.

Sans Serif Type: Without serif.  Example: Arial. Though uncluttered, the lack of serif separates the letters and words for the reader.

Serif Type: Finishing strokes (usually horizontal) at the ends of letters. Examples: times new roman, alaska, etc. Considered easiest to read as the serifs draw the eye along during reading.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

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