Font (Type or Typeface): The actual type/style of lettering used in an item.

Sans Serif Type: Without serif.  Example: Arial. Though uncluttered, the lack of serif separates the letters and words for the reader.

Serif Type: Finishing strokes (usually horizontal) at the ends of letters. Examples: times new roman, alaska, etc. Considered easiest to read as the serifs draw the eye along during reading.

For other writing, printing, publishing, marketing lingo, check our glossaries at and

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!