Title Strategy:

  • Brainstorming is a great way to get started.
  • Don’t leave setting the title until the last minute – good titles reflect the time spent selecting them.
  • Realize your marketing text, summary and/or cover “blurb” can further explain the title and build reader’s intrigue/interest.

This section is drawn from http://www.gregathcompany.com/publish/design/title.html