May E-Zine V9#5: Marketing Saturday, May 1 2010 

Give Social Networking it’s due – it is but one way to get the word out. It isn’t the end all, be all, but there is something to the old saying “any exposure is good exposure”. Just don’t expect social networking to be a high volume revenue stream. If it turns out to be, you’ll then be pleasantly surprised.

May E-Zine V9#5: Design Saturday, May 1 2010 

Titles
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Titles can mean many things to many people. Subject matter and scope of project can vastly effect what is “acceptable” and marketable for a given book. There are no hard and fast rules, but here is some food for thought.

Based on the project, consider:

  • Reflect the subject
  • Use keywords – This will help online marketing.
  • Simple and straightforward – The title is not a place to add mystery or restrict your audience by education level.
  • Length of title (including subtitles) – For some types of books longer titles are allowed for, even expected.
  • Considers the target reader
  • Set the hook – “Judging a book by it’s cover.”

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This section is drawn from http://www.gregathcompany.com/publish/design/title.html

May E-Zine V9#5: Define Saturday, May 1 2010 

CMYK: Full Color model (Cyan, Magenta, Yellow and Key Black) for digital files. Other standard model is RGB.

RGB: Full Color model (Red, Green, Blue) for digital files. Other standard model is CMYK.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!