March E-Zine V9#3: Marketing Tuesday, Mar 9 2010 

Do include contact information in books (post office boxes, pre-paid cell phones, and “disposable” email addresses are just a few ways to keep in touch and protect privacy).
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This section is drawn from
http://www.gregathcompany.com/publish/design

March E-Zine V9#3: Production Tuesday, Mar 9 2010 

Choices that have an impact on manufacturing are made all throughout the writing process. A prime example is the selection of margins. If you decide to use something too small – the software will do it – you could be encouraging everything from broken spines (no matter how good a quality the production was) to book information being cut off (either by being larger than the machines can print, or by the minimum page trim all bound books get).
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This section is drawn from http://www.gregathcompany.com/publish/design/margins.html

March E-Zine V9#3: Design Tuesday, Mar 9 2010 

Qustion: The space I have for information in my manuscript is OK, it just is too narrow for the information layout I want to use – what next?

Answer: Consider changing the text alignment from portrait to landscape for the wide information in question. There are many ways to do this, but if you have the information already typed, the quickest may be placing it into a “table”. In MS Word (may vary according to version): Highlight material from “table” pull down menu, hover over “insert”, slide right and click “table” change text alignment: In each box, right click – from shortcut menu click “text direction”, click preferred “orientation”, click OK and repeat as necessary If you don’t like the table showing, highlight it, click “format” pull down menu, then click “borders & shading”, click “none” then OK. Any resulting gray lines are only on your computer screen – they will not print out. If this is needed throughout the book, change the book from portrait to landscape through File-Page Setup. –

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This section is drawn from
http://www.gregathcompany.com/FAQ/manuscript.htm

March E-Zine V9#3: Define Tuesday, Mar 9 2010 

Soft binding spotlight #4
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Perfect Binding/Bound: Soft type binding Type that secures pages and cover together with glue at the spine (square backed). Stereotype paperback – think telephone directory or paperback novel.  Click here for information web page.

Notch/Notching: Parallel grooves cut into the spine perpendicular to the binding edge. The depth and the distance between the grooves can be adjusted to suit the size and weight of the text block. Notching (vs. not notching) increases the amount of surface area on the spine that comes in contact with the adhesive and increases the strength of some type bindings.

Fastback Binding: Soft type binding. Similar to perfect binding method – cover consists of separate front and back covers with a reinforced cloth spine. Click here for more information.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!