Press Kit Element Checklist (choose what works best for your work):

  • Sales Sheet – Tip Sheet
  • Tear Sheet
  • Press Release
  • Author Bio
  • Author Photo
  • Supportive Material: excerpt, table of contents, etc.
  • Endorsements
  • Schedule of Appearances or select history
  • Reviews
  • Related Marketing Items: bookmark, postcard, pencils, notepads, chocolates, etc.
  • Folder – if more than 2-5 pieces

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This section is drawn from
http://www.gregathcompany.com/marketing/index.html

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