Do you think your project(s) can benefit from more information? Consider putting together a press/media kit. These can be sent to all media outlets, as part of a proposal to book stores, to those you are approaching for a book-related event, to bulk sale targets (such as a school system for children’s books), etc. Don’t prepare a press kit and reproduce it faithfully throughout your book promotion. If you get bad reaction to something, drop it or update it. If you keep getting the same questions, try to address them in future kits.

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This section is drawn from
http://www.gregathcompany.com/marketing/index.html

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