July 2006, V5#7: Marketing Tuesday, Feb 24 2009 

Encourage Repeat Customers (Periodical Focus)

Options that will not add to the cost of a periodical may include: 
Work with label producer on special label marking, maybe even a different label: clear/white, etc.) and note this in the issue. Can even be done by hand such as an highlighted label, a star sticker, etc.  Additional Tip:  Never use the same marking two years (or subscription spans) in a row.
 

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html  

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July 2006, V5#7: Production Tuesday, Feb 24 2009 

Hard Copy Manuscript

A good rule of thumb to keep in mind during the preparation process of a hard copy manuscript is “what you see, is what you get”. For the best results use a smooth white paper.  Expensive “top of the line” computer paper is not necessary, a good “typing” copy machine or all purpose paper is fine.  Avoid colored (cream, gray, etc.), aged colored and textured (pebbled, linen finish, etc.) as well as ultra thin (onionskin, etc.) papers. Make sure that the print is clear, consistent and as dark as possible throughout. In the end, you will be much happier if the typewriter or (non-Laser or DeskJet) printer used contains a carbon film ribbon, is in good mechanical working order and has clean unbroken strikers. More and more people are acquiring Laser or Bubble Jet/DeskJet printers and these make a very nice camera ready manuscript. In good faith, we can not recommend manual typewriters, fabric ribbons, dot matrix printers or low quality  DeskJet/Bubble Jet printers  for a good finished product. Electric typewriters, daisy wheel or ball printers and laser or Bubble Jet/DeskJet printers (on high quality settings) can be borrowed or rented in most areas.

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This section is drawn from http://www.gregathcompany.com/udo.html  

July 2006, V5#7: Design Tuesday, Feb 24 2009 

Some interesting items we has seen go into genealogy and family history books include: WWII Ration book and what was left of the family stamps, photos of boot camp (including the bugler), military unit photos, listing of cemeteries (and locations) in the book, advertisements from family business, Railroad Card, etc.  Anything that someone may have (or currently do today) kept in/for a scrapbook should be considered.

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This section is drawn from http://www.gregathcompany.com/udo.html  

July 2006, V5#7: Definition Tuesday, Feb 24 2009 

 *Leaf Attachment: How the pages of a text block are “bunched” together such as sewn by thread, adhesive, or non-ANSI/NISO/LBI Standard: staples.

Joint:  The grooves that run top to bottom (head to tail) on the outside of the cover itself, front and back, along which the boards hinge when they open.

Terms marked with an asterisk (*) are not generally used in our office.

Now accepting digital manuscripts online Tuesday, Feb 24 2009 

As we continue to improve our services, we are pleased to announce that we can now accept and share digital files online – at no additional charge. We continue to discard email attachments, but we have arranged for a SkyBox where digital manuscripts and cover art files can be uploaded and allow customers to download full resolution files for viewing.