There is no “silver bullet” for proper publication design or format. However, there are some very basic rules to get you ready to go:

Don’t

  • Don’t do anything in your book that you hate to come across, as a reader or a researcher.

  • Don’t over clutter pages, often trying to reduce publication expense.

  • Don’t use small type if you want older people to enjoy your work.

  • Don’t give up.

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This section is drawn from
http://www.gregathcompany.com/publish/design

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