Options that will not add to the cost of a periodical may include:
If currently renewals fall all over the calendar, consider a pro-rated renewal to get everyone renewing the same issue. Further Tip: Either pro-rate new subscriptions, or offer that year’s back issues to new subscribers to keep renewals the same.
May 2006, V5#5: Marketing Friday, Jan 30 2009
Electronic Magazine and Marketing back issue, calendar, cost, option, periodical, pro-rated, renewal, subscription, year 2:26 pm
