May 2006, V5#5: Define Thursday, Jan 29 2009 

Fastback Binding: Soft type binding. Similar to perfect binding method – cover consists of separate front and back covers with a reinforced cloth spine.

Finish: Term that describes the surface characteristic of a particular paper.  i.e. antique, cockle, eggshell, embossed, English, felt, leatherette, linen, machine, pebble, vellum, wove, etc.

April 2006, V5#4: Marketing Thursday, Jan 29 2009 

One marketing options that will add too much to the cost of a book or periodical may include: Consider adding a loose purchase/renewal form to (renewal) issue – use colored paper for “pop”.

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html

April 2006, V5#4: Design Thursday, Jan 29 2009 

Lower cost alternative to custom printed end sheets:

  • Stock marble end sheets – though a slightly higher cost than standard natural end sheets, add a degree of elegance.

April 2006, V5#4: Define Thursday, Jan 29 2009 

Text Block: The pages/leaves of a book after they have been bound together. A group of printed or written pages that may be or have been bound, excluding all paper to be added by the bookbinder such as the endpapers, etc.

Book Block: Endpapers, text block and all other materials before hard or soft binding.

March 2006, V5#3: Production Thursday, Jan 29 2009 

There are those who like the ascetic look of a finished side stitch (tape and staple) book.  For those, we now also offer, upon request, the fastback cloth tape method to eliminate the acidity/rust factor of the wire stitch through the years.

March 2006, V5#3: Design Thursday, Jan 29 2009 

 Lower cost alternative to custom printed end sheets:

  • Contrasting end sheets (maroon cover, mauve end sheets)

March 2006, V5#3: Define Thursday, Jan 29 2009 

ISBN: International Standard Book Number – assigned by various agencies world wide.  A unique 10 (old) or 13 (new) digit number, used for inventory control by many book sellers.  The assignment of this number also places the title in “Books in Print”.  http://www.isbn.org

Flat Back (square back): A book that has not been rounded and backed.

February 2006, V5#2: Marketing Thursday, Jan 29 2009 

Visit Book Promotion Newsletter Archives for lots of suggestions, case studies, etc. (delivered e-publication is by paid subscription, but online archives are FREE)

February 2006, V5#2: Production Thursday, Jan 29 2009 

Among the various types of soft bindings, material placed in a three ring binder is considered softbound. Some might consider it hard binding however, due to it’s low durability, it is generally considered soft binding.

February 2006, V5#2: Design Thursday, Jan 29 2009 

Pep up your end papers: Lower cost alternative to custom printed end sheets:

  • Matching end sheets (blue cover, blue end sheets, etc.)

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