August 2004, V3#8: Marketing Tuesday, Jan 27 2009 

Consider advertising “novelties” as an alternate form of marketing.  Are you going to a reunion or large genealogy workshop?  Have a shirt made up that advertise your project or start conversations.  Pen and pencils may also be a way to sell by starting conversations, as might a number of other items.

August 2004, V3#8: Production Tuesday, Jan 27 2009 

Standard and deluxe hardbinding carries a foil imprint.  Don’t overlook the fact that you can choose gold or silver at no extra charge.  Many times bronze is also available for no extra cost.  Special foils such as holographic, or colors are available at extra charges.

This section is drawn from information online at

August 2004, V3#8: Design Tuesday, Jan 27 2009 

Smaller genealogy formats:  work with your printer/publisher on the best overall size book to suit both the text material and your budget.  For genealogy books, we find the more standard size that is most economical is our standard 8½x11″.  However, we are asked quite frequently to do both 6×9″ and 7×10″ books.  While most printers can do any size 8½x11″ and under quite easily, many times a 6×9″ book that has 200 pages, a 7×10″ with 200 pages, and a 7×10″ with 200 pages all cost the same per book.  Sometimes a custom size, though smaller even costs more.  Additionally, if you maintain a nice margin area, one normally pays for fewer printed pages in larger formats.

August 2004, V3#8: Define Tuesday, Jan 27 2009 

Self-Mailer: Publications (Newsletter, marketing material, etc.) that design the mailing area (space for return & delivery addresses, postage, etc.) into the outer cover and are sealed closed for mailing.  Please note that self-mailers are not a possibility for international mail originating with the United States. 


Used for magazines and newsletters – also marketing flyers, etc.


For other writing, printing, publishing, marketing lingo, check our glossaries at and


Self mailing journal

Self mailing journal

July 2004, V3#7: Marketing Tuesday, Jan 27 2009 

Keeping in mind shipping costs while setting a book’s price, many choose to send their mailings USPS Media Mail.  As with any class of mail, this one has some rules you may not be aware of.  One of which is that no billing invoice or advertisement may be placed in the box.  As always when sending through the post office, packing slip/inventory with arrival address is still encouraged.

July 2004, V3#7: Production Tuesday, Jan 27 2009 

Always find out what you get for the “hardbinding”.  We have recently upgraded our “standard buckram” to standard that includes many of deluxe options.

This section is drawn from information online at

July 2004, V3#7: Design Tuesday, Jan 27 2009 

Has your genealogy grown?  If you are publishing the work, many times it is necessary to consider more than one book to accommodate your research.  While many like to match the outsides of each book, another idea is to complement.  Rather than trying to match the color/texture of a cover that may have been produced a few years ago, select a different color or texture that is complementary.

July 2004, V3#7: Define Tuesday, Jan 27 2009 

Photo (picture) page(s): Any page that includes a photo in the manuscript.

June 2004, V3#6: Marketing Tuesday, Jan 27 2009 

Press Release Tip: Have someone else (just like your book) take a look at the press release before you send it out for constructive suggestions.  Many times they provide great insight as to how much the author leaves out about themselves.

June 2004, V3#6: Production Tuesday, Jan 27 2009 

In an effort to increase our economical services, for a limited time, what used to be our standard buckram hardbound price for books of 100+quantity has now become “standard” and the books will be rounded as well as carry spine bars at no additional cost.

Next Page »