February 2004, V3#2: Marketing Monday, Jan 26 2009 

Paid Advertising:

Display advertising can work to ones advantage. National advertising is well worth the effort and cost.  A one column, one inch long display advertisement in a genealogical magazine that is circulated nationally or internationally will usually bring a good response.  Depending on your target audience, display advertisement has been known to bring more interest then the same information placed in the classifieds or even marketplaces.  Advertising rates are usually published in each issue and can vary greatly from publication to publication. The same advertisement may be placed in target newspapers and topical (genealogy, Civil War, hobby, geographically targeted, etc.) magazines. 

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This section is drawn from our online marketing advice at http://gregathcompany.com/marketing.html 

February 2004, V3#2: Production Monday, Jan 26 2009 

All production processes (of any type) have waste, one figure listed recently in a trade publication places destroyed pieces of projects at 5-10%, we generally are much lower.  This is why many publishers/printers employ the 10% rule (if you order 100, you may receive – and pay for – 110 or only 90).  When you order 200 from us, we actually produce more then what it would take to produce 200 books from the beginning to be sure of delivering  200.  If more than 200 are actually produced in the end, the author/customer has the option of purchasing them or the are destroyed at no additional cost to the author/customer.

February 2004, V3#2: Design Monday, Jan 26 2009 

Make your publication special!  While there are many ways to accomplish this, one way is to number each book of your publication.  The easiest way to do this is to place a notation such as “First Edition, ___________ of 50” somewhere in the fore pages.  When the books arrive, you number the blank and, if so inclined, sign the book.  Another way to do this is to commission a particular numbered page go in each book.  Such as with a run of 100, there would be 100 different title pages each saying a different number of 100.  This can run into some additional expense if the “one of” pages are mechanically destroyed during the publication process.  With our process, the page can be replaced if destroyed.  However, the further along in the process it is when it gets destroyed means either a) more expense replacing it or b) that number would not exist. 

February 2004, V3#2: Define Monday, Jan 26 2009 

Offset Printing: A photo-duplicate of each page – achieved through the use of a plate made from an the original.
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For other printing, publishing, marketing lingo, check our glossary at http://www.gregathcompany.com/gloss.html

February 2005, V4#2: Define Monday, Jan 26 2009 

Photo (picture) page(s): Any page that includes a photo in the manuscript.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://gregathcompany.com/gloss.html and
http://gregathcompany.com/glosswrite.html

January 2004, V3#1: Marketing Monday, Jan 26 2009 

Further online PR possibilities include working with your ISP to search newsgroups/usenet through your email program.  Once you find lists about your subject matter and review them, post information about your book.

January 2004, V3#1: Design Monday, Jan 26 2009 

Book Manufacturing Concepts

Most printer/publishers have the capabilities to print by many methods, we offer quality offset printing from camera ready copy, as it is the most cost-effective approach to a permanent ink printed book. Due to set-up costs, we must limit our smallest run to 100 books. With our 33 years experience, it is just recently that we have found what we feel is a viable alternative.  Always make sure companies you approach to publish define their method of reproduction if you are interested in your work standing the test of time.  It is amazing to us how many copy machines and their out-put are being sold as “printed”.