December 2003, V2#12: Marketing Thursday, Jan 22 2009 

Further online PR possibilities include working with your ISP to search newsgroups/usenet through your email program.  Once you find lists about your subject matter and review them, post information about your book.

December 2003, V2#12: Production Thursday, Jan 22 2009 


If the book is saddle-stitched, the pages are loaded into a machine that collates, folds and staples the pages and cover into completed books.  For a do it yourself version, print your pages 2 up, collate them together with a card stock cover, fold in the middle and use a saddle back stapler to finish.

December 2003, V2#12: Design Thursday, Jan 22 2009 

Most printer/publishers can and do provide color work for customers. Color achieved as a result of ink changes or combination ink runs are often priced higher. Depending on the method of reproduction however if you wanted say brown printing on cream paper the ink is still 1 color (brown instead of black) and wouldn’t be charged extra (however the color paper would cost extra). Often color changes are used to highlight certain text areas or for a coat of arms. Should you desire a color photo page, we offer process work. However, it must be pointed out that it is not cost effective on runs less than 500.  We can also have color pages copied or in very small quantities possibly inkjet reproduced for economy.  

This section is drawn from information online at 

December 2003, V2#12: Define Thursday, Jan 22 2009 

Impression Area: Printable area of a page minus margin area.
 For other printing, publishing, marketing lingo, check our glossary at