August 2003, V2#8: Marketing Sunday, Jan 11 2009 

Join email lists that have the same subject matter as your book.  After getting an idea of the type of information that is posted and the rules, send an email to the list(s) about your new publication.  You might start at http://groups.yahoo.com or http://www.egroups.com

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August 2003, V2#8: Production Sunday, Jan 11 2009 

Offset printing versus digital printing

When delving into the world of digital reproduction/printing, (family) historians should be sure exactly what they are paying for.  A large percentage of “digital print” that is being published is simply being produced on a digital based copy machine.  While today’s digital machines (of any type) are much better than the copy machines even 15 years ago, this format hasn’t been tested by time.  Much like any E-book format you can get today – it cannot be considered archival quality because of this.  There are some true digital printing presses – accepted and tested printing processes that receive their printable image directly from a computer rather than plate, film, or other media.  These are as archival as their printing process that has been tested over time.

August 2003, V2#8: Design Sunday, Jan 11 2009 

We receive manuscripts, including pictures with the instructions “Do Not Cut Pictures”, every day. No printer that we know of would have any reason to cut your ORIGINAL pictures/submissions. In our printing process, a negative and a new print [known as a half-tone) must be made in order to be reproduced on an offset press. Many snapshots are of one or a few family members, with a whole lot of unnecessary background. Most of these pictures show very little, if any, detail of the subject. If they were enlarged and the half tone “cropped for effect”, the same size picture would show the subject(s) in much more detail.

August 2003, V2#8: Define Sunday, Jan 11 2009 

(Print) Margin: Presses cannot print edge to edge on a page. Binding requires trimming also. Proper margin allowance ensures a pleasing end product. (White space all around)

July 2003, V2#7: Marketing Sunday, Jan 11 2009 

Press release tip – The first line of the release should be an attention getter.

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This section is drawn from our online marketing advice at http://www.gregathcompany.com/marketing.html

July 2003, V2#7: Production Sunday, Jan 11 2009 

Electronic:
The world is embracing the standard of PDF format for e-books. The costs for reproduction would be disk manuscript preparation (converting your hardcopy or disk files to PDF) plus disk reproduction. In many cases the disk manuscript preparation for a book sent to us on disk can be waived – email us for details. The PDF reader (Adobe Acrobat) is free to anyone and comes in many new computers standard. This allows anyone with a computer a chance to read your book on disk (after purchasing it from you!). The PDF format also allows you more control of the E-book that is purchased – you can make the book read only (the customer can not make changes) as well as restricting printing.

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This section is drawn from our online electronic publishing advice at http://www.gregathcompany.com/epublish.html 

July 2003, V2#7: Design Sunday, Jan 11 2009 

Pictures can and do add considerably to a book. Often an author may fail to secure photo information, thinking that the use of pictures would be too expensive. While it is true that the inclusion of photos does increase costs, their use can be cost effective, while adding a very nice touch to your valuable work. Check with your printer/publisher to see what type of format they can work with for your book and if any formats you may use carry additional expense.  We work from loose original [no negatives, please] black and white photos, sepias, tin types, color photos.  While not recommended, we also can work from b/w or color copies, some computer files or color slides.

Please note that while we can work from computer print outs, they shouldn’t be grouped on single printed out sheets. For economy’s sake, cut them apart so they are “loose” (don’t forget to ID them). If what we work from are not loose, additional charges will apply.

July 2003, V2#7: Define Sunday, Jan 11 2009 

E-book: Any book or manuscript that is reproduced for distribution electronically on the Internet or movable storage (i.e. 3½” floppy or CD, etc.).

June 2003, V2#6: Marketing Sunday, Jan 11 2009 

One can choose to have a press release, or do a press kit.  A press kit can contain:

*a photo of the author, the book, etc.
*a sheet about the book itself.
*a sheet about the author.
*a sheet about why the book is being published.
*a sheet about the publisher.
*a sheet about purchasing.
*a calendar of planned events important to the book such as signing party, etc.
*any other promotional material you can think of

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This section is drawn from our marketing page at http://www.gregathcompany.com/marketing.html 

June 2003, V2#6: Production Sunday, Jan 11 2009 

It might be the author’s desire to obtain a Library of Congress Card Catalog Number or a Copyright for your work. An ISBN may also be an option you wish to pursue. Library of Congress Card Catalog Numbers must be applied for and obtained before printing.  The other two mentioned can be done at any time.

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