April 2003, V2#4: Marketing Friday, Jan 9 2009 

Prepare (and send) press releases to all media (newspaper, radio, TV, etc.) within the area as you are completing work on the manuscript, again when they are being published, and after to cover such events as signing parties, etc.

April 2003, V2#4: Define Friday, Jan 9 2009 

Collating: Pages of a publication are printed singly, the required amount of copies at a time. They are then arranged into the proper sequence (we request numerical order).  Alt: Gathering or arranging printed sheets or signatures into the desired sequence, by hand or machine.

March 2003, V2#3: Marketing Friday, Jan 9 2009 

Paid Advertising

Some newspapers may still have “personal” columns which are usually widely read.  Sunday editions are the most popular.  They are usually sold on a “per word” basis and are more reasonable than the display type advertising.  Depending on the type of book you publish, this can be an effective avenue.

March 2003, V2#3: Define Friday, Jan 9 2009 

Coil Bound: Soft type binding. Like comb binding method except a coil or spiral secures the book instead of a comb.

February 2003, V2#2: Marketing Friday, Jan 9 2009 

Don’t overlook selling your books to bookstores – especially if you’ve built in a wholesale price.  Most bookstores (both chain and independent) have a local interest section.  Contact all bookstores (don’t overlook the “biggies” like Books-A-Million, Barnes & Noble, etc.) by phone to set up an appointment.  Arrive on time, with either an Advanced Reading Copy (ARC) as an example or the actual book in hand.  Best of luck!

February 2003, V2#2: Define Friday, Jan 9 2009 

Comb Bound: Soft type binding. Your pages and cover are punched and a plastic comb secures the book at the spine. This is a favored cover for cook books and the like because they lay virtually flat on their own.

January 2003, V2#1: Define Friday, Jan 9 2009 

Chicago Screw (brand name)/Post Bound: Soft type binding. Pages and cover stock are three hole punched and plastic or metal screws (posts)  are inserted to fasten the book.

December 2002, V1#4: Marketing Friday, Jan 9 2009 

Pre-publication price/sale:  If you don’t already know who your target audience is for your book, it’s not to early to start finding out.  Once you know who your audience (potential buyers) are, contact them before your book is back from the publishers.  Extend them the courtesy of a special price (we suggest at least $10 off) if they send you a paid order by the publication date.  We find that giving people around a month works well for postal contacts.  Email and phone contacts wouldn’t need quite as long.  If you decided to go with a wholesale price as discussed last issue, you could offer the same price as pre-publication or a higher one. 

By extending a pre-publication special, you single out customers and make them feel special in addition to helping out in the wallet!  This is especially good for the author who is funding their own publication.  Our company even offers 200 free flyers with any offset printing order to help with this effort.  

December 2002, V1#4: Define Friday, Jan 9 2009 

Check-in (pre-press): Procedure all manuscripts go through when they are received for printing (optional for companion program) – photo pages, pagination confirmed, margins spot checked – includes general inspection for any unforeseen factors that would affect cost or quality of book.