Free or nearly so:

Sometimes exhibiting (or vending) is free or just a few dollars for table space. You might get several friends together and share the space and expense. In addition free PR material, you may have something that you can sell to further offset the up front costs – bookmarks, stationary, crafts, etc. National events and trade shows be several hundred dollars of expense.

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This section is drawn from http://www.gregathcompany.com/marketingfreeadvertising.html
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