Events and Updates
author, evidence, Genealogy, GPS, information, lecture, PR, program, record, research, resource, source gregathcompany
9:19 am
The Ottawa County Genealogical Society will meet Monday, May 16, 2011, in the Community Room of the First National Bank, 1749 North Main Street, Miami. The meeting will begin at 6:30 p.m. and refreshments will be served. The public is invited to attend this free event.
Presenting the program will be Carrie Ann Cook of the Twin Bridges area. Topic for the evening will be “Valuating & Evaluating Your Sources”. The basic debate is which standard is golden when researching family history. This lecture will explain the value and use of both the newer Genealogical Proof Standard (GPS) and the older Preponderance of Evidence, as integrated into a thriving research plan.
Carrie Ann Cook is a published author, illustrator and free-lance photographer. She holds an AA and BS in Elementary Education. Having certified for teaching in several states, she has taught elementary classes as well as genealogy, writing and computer classes at the Northeast Technology Center, Afton, Oklahoma, as well as briefly serving the Miami Public Library as the Genealogy Department. Miss Cook has served in library and archival capacities for many years and participated in numerous ProQuest and Genealogical Library workshops and seminars. Her company continues to present professional workshops and seminars in library, archival, genealogical and historical areas. She has been lecturing across the country on genealogical and historical topics for nearly two decades. Currently, she serves as president of the Gregath Company, Inc. Carrie has been active in various professional, service and lineal organizations throughout the years, including the Association of Professional Genealogists, National Genealogical Society, Federation of Genealogical Societies and Genealogical Speakers Guild.
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Marketing
page, PR, print, tear sheet, waste gregathcompany
8:51 pm
Tear sheets are traditionally printed pages that were wasted in the set up of first rate book printing. Availability was generally limited to waste that was good enough to use in marketing. Tear sheets are actual book pages, and are a great way to allow book buyers to “get a taste” of your work. With digital printing, and the elimination of traditional “make ready” waste, digital tear sheets are generally purpose printed.
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This section is drawn from
http://www.gregathcompany.com/service/TearSheets.html
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Uncategorized
bonus, bulletin board, correspondence, coupon, format, free, freebie table, Marketing, network, offer, PR, recuced, special, term, type, value added gregathcompany
4:31 pm
Free or nearly so:
Make your own coupons! These can be done in a variety of formats (flyers, brochures, book marks, business or post cards, etc.). Be sure to include all your contact information, the item in question, and something extra for the bearer. Coupons can be for a particular amount or % off, free or reduced shipping, an autographed copy, a mystery bonus (some imprinted advertising specialty), etc. The sky is the limit. Give the coupons out in person, leave them on freebie tables, tack them to bulletin boards, include them in correspondence, etc. Don’t forget to consider terms such as an expiration date and if the coupon needs to be surrendered.
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This section is drawn from
http://www.gregathcompany.com/marketingfreeadvertising.html
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Electronic Magazine and Marketing
contact, contributior, discount, event, family, family gatherings, follow up, free shipping, holiday, information, initial, networking, offer, party, PR, press release, project, report, sale, sales, signing gregathcompany
4:16 pm
Using your contact information, follow up your initial press release with subsequent releases such as a report on sales, family gatherings, signing party, new projects, special offers/sales (holiday free shipping, contributor/family discount), etc.
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Electronic Magazine and Marketing
acid free, network, newsprint, paid advertisement, paper, PR, pres relase, selling point gregathcompany
5:54 pm
You have paid for acid free paper and your books is “built to last” - don’t forget to include this in your list of positive selling points, when possible. After all, the beautiful book you have produced cost you (and, by extension the customer) more than if it was on newsprint paper! One place you always have a chance to mention this is in a press release. You may choose other selling points for space use in paid advertisements and networking time and space.
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Electronic Magazine and Marketing
archival quality, area, author, book, content, element, family, focus, format, Genealogy, history, Marketing, PR, priority, promote, promotion, public relations, reference, research tool, selling point gregathcompany
5:39 pm
Marketing is promotion! To promote a book, good things about the book contents, yourself, your family (if genealogy) or area (if research tool), and history, as well at the physical form the book takes will be pointed out. These are all selling points. Don’t overlook something that is positive because it wasn’t the main publishing focus. For instance, archival quality is becoming a much talked about and sought after element in reference book publishing. Whether this was of high priority for the author personally, it may contribute to sales if it is publicized.
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Electronic Magazine and Marketing
action, author, beauty shot, book, caption, electronic, mailing, photo, photograph, picture, PR, promotion, promotional material, published, selling, special, writing gregathcompany
4:17 pm
Include a photograph with any mailings (especially electronic): can be an action shot of the author writing or selling, or a special one from the book. If the book is already published, it could even be a “beauty shot” of the book itself. Make sure to caption the photograph. If it is from the book and the promotional material doesn’t address the photograph, the caption can be a bit longer to make sure you tie the photo to the book.
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Electronic Magazine and Marketing
brand recognition, card, cardstock, color, design, element, envelope, flyer, font, format, graphic, headline, letterhead, mailing, Marketing, material, name, name brand, paper, piece, PR, stationary, theme gregathcompany
2:32 pm
When marketing a book, try to keep all of your author produced material to a general theme concerning format. This might include choosing a paper/card stock color, keeping the major amount of your fonts the same (many even make sure it matches the book). You may even choose a “theme” (ready made design – often involving graphics) from a publishing program and carry it throughout. Like any large retailer, this “small stuff” will help build what is called Name Brand Recognition. When they see the envelope in the mail, they know without even looking it’s from you. If they see a flyer they know it’s about the book without reading it. Many “repeat authors” even carry the design over to other projects. Some keep the exact same design format, others change one or two elements such as color or headline font.
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Carrie Ann Cook is a published author, illustrator and free-lance photographer. She holds an AA and BS in Elementary Education. Having certified for teaching in several states, she has taught elementary classes as well as genealogy, writing and computer classes at the Northeast Technology Center, Afton, Oklahoma, as well as briefly serving the Miami Public Library as the Genealogy Department. Miss Cook has served in library and archival capacities for many years and participated in numerous ProQuest and Genealogical Library workshops and seminars. Her company continues to present professional workshops and seminars in library, archival, genealogical and historical areas. She has been lecturing across the country on genealogical and historical topics for nearly two decades. Currently, she serves as president of the Gregath Company, Inc. Carrie has been active in various professional, service and lineal organizations throughout the years, including the Association of Professional Genealogists, National Genealogical Society, Federation of Genealogical Societies and Genealogical Speakers Guild.
