August 2009, V8#8: Design Wednesday, Aug 5 2009 

Quality may be a factor in deciding whether to included a printed photo in a family book, but not always. Many authors are producing hybrid books so they don’t have to leave any photos out. This page contains some great ideas to be published by the Gregath Publishing Company to keep in mind.

Show your achievements, whatever they are – be they are military medals, trophies, etc. Captions are important as well.

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This section is drawn from
http://www.gregathcompany.com/photo/tips/design

July 2009, V8#7: Design Friday, Jul 3 2009 

Photos and other special items:

Don’t overlook your photo layout when determining margins and what fits on a page. The photograph counts as the edge of the margin, just as headers, footers, text, and other graphics do. As we prepare digital manuscripts, it is easy to forget this as so many of our special items lay “over” or “under” the page that we have set margins for. Unless you are paying for a full bleed, laying items outside your set margin area can lead to books that have inadequate printing in the margins, broken spines as things run into the stitched binding, and unforeseen edge trims as the book block is trimmed to prepare for binding.

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This section is drawn from
http://www.gregathcompany.com/publish/design/margins.html
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September 2006, V5 #9: Production Friday, Mar 20 2009 

Add to your printed book for pennies

Hybrids:  Disks can be placed in envelopes or slim-line jewel cases to be delivered (or shrink wrapped) with printed books, or spindles may be attached to the end sheets to secure a CD in a hybrid book. Content ideas for this include:

  • Containing color photos where black and white were used in the printed book.

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This section is drawn from http://www.gregathcompany.com/epublish.html

New Book Design Examples Available Friday, Mar 13 2009 

New examples of book design have been posted in photos, documents, fonts and maps.

January 2006, V5#1: Design Thursday, Jan 29 2009 

Pep up your end papers: Lower cost alternative to custom printed end sheets:

  • Free form one of a kind end papers – freehand design or made with an inked rubber stamp

  • Photo (or other item) plates

September 2005, V4#9: Marketing Thursday, Jan 29 2009 

With pre-publication sales, consider offering, in addition to the pre-publication payment discount, something special about those paid books.  It could be author signed, numbered, include a color photo page, color divider pages, custom frontice piece, or an improved binding for an extra charge.  If the publishing project is for softbound books, offer a hardbound collectors edition price in addition to the regular discount softbound edition.  If going the hardbound/softbound marketing route, don’t forget to market to your libraries, especially if you are able to offer the hardbound edition for not much more than the standard retail for the softbound edition will be.

February 2005, V4#2: Marketing Wednesday, Jan 28 2009 

Include a photograph with any mailings (especially electronic): can be an action shot of the author writing or selling, or a special one from the book. If the book is already published, it could even be a “beauty shot” of the book itself.  Make sure to caption the photograph.  If it is from the book and the promotional material doesn’t address the photograph, the caption can be a bit longer to make sure you tie the photo to the book.

February 2005, V4#2: Production Wednesday, Jan 28 2009 

Include all your photos in a hybrid “printed” book: For the author that would also love to see every photo available in print – a book with accompanying CD may be the answer.  Select the “cream of the crop” to be printed into the actual book.  The CD – which can be attached to the book via envelope or spindle – can contain a wealth of digital information.  Photos galore and/or original document scans, GEDCOM files, author notes on theories, etc.

February 2005, V4#2: Design Wednesday, Jan 28 2009 

Photo thoughts: The author, will be the person with the final say as to what  goes into the printed book.  While many families would love to see every photo available in print, this is rarely economical.  Because of this, the author may have some major decisions on what “makes the cut”.  Final decisions should include not only the quality and subject of the photograph, which may effect the tone of the picture page, but also who is in the photo.  Economically, printed photographs will be black and white.  Since not everyone has an eye for what color photos will look like in black and white, the author may get an idea by converting it.  They can either digitize it and change the color file to grayscale, or place the photo on a b/w copy machine.  A color picnic picture in a sun dappled glade may seem perfect in composition, tone, and quality, but may not be a very good black and white.

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This section is drawn from information online at http://gregathcompany.com/udo.html

September 2004, V3#9: Design Wednesday, Jan 28 2009 

Top Design Ideas that COST, and some options that don’t: In today’s economy, there are lots of suggestions devoted to producing a quality book with as little cost involved to the author as possible – this issue is no exception.  However, many family projects are the culmination of a lifetime of work, many times where the author has been setting aside funds for publication for years.  Additionally, as a labor of love, some families can’t put a price on such a keepsake.  This month we’d like to offer a few suggestions if “money is no object” – and ways to make the book look that way.

  • Have a sheet for each book that is the edition number.  Each book will be 1 or 100, 2 of 100, 3 of 100, etc. (more economical – have a page “_____ of 100″ and hand number in the blank once you have books.)

  • Add a photo, document, notes, etc. CD to the book.  Printing black and white photos? Include the color on on CD, etc.  The CD is a cost saver due to the fact that you don’t have to pay for the color printing, nor printing for everything you can stuff on a CD.

  • See Book Manufacturing Concepts V3#9 Production

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