Computer & Software
blog, Blogger, computer, domain, Facebook, information, MySpace, network, personal, social networking, Twitter, website gregathcompany
7:12 pm
Do I need a Web Presence?
If you are an author or genealogist, the short answer is a shouted YES. Whether it be a Facebook or MySpace page, Twitter account, blog (Blogger, WordPress, etc.), a dedicated website with your own domain, or combinations of the above, being on the internet is becoming as standard as business cards, letterhead, and post office boxes for professional and hobbyists alike. You need to “get out there” to be found, just be careful how much you reveal. I always suggest using a post office box for an online address. If you want to talk to folks on the phone, but are worried about giving your permanent information out, buy a pay as you go phone. They are like disposable email addresses, if the account becomes a problem, discard it.
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Uncategorized
bonus, bulletin board, correspondence, coupon, format, free, freebie table, Marketing, network, offer, PR, recuced, special, term, type, value added gregathcompany
4:31 pm
Free or nearly so:
Make your own coupons! These can be done in a variety of formats (flyers, brochures, book marks, business or post cards, etc.). Be sure to include all your contact information, the item in question, and something extra for the bearer. Coupons can be for a particular amount or % off, free or reduced shipping, an autographed copy, a mystery bonus (some imprinted advertising specialty), etc. The sky is the limit. Give the coupons out in person, leave them on freebie tables, tack them to bulletin boards, include them in correspondence, etc. Don’t forget to consider terms such as an expiration date and if the coupon needs to be surrendered.
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This section is drawn from
http://www.gregathcompany.com/marketingfreeadvertising.html
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Electronic Magazine and Marketing
book, case study, character, commercial, lecture, network, presentation, public speaking, speaker, speech, topic, viral marketing gregathcompany
4:24 pm
Consider developing at least one aspect of the book into a lecture, or character presentation, and market this presentation – always referring to the book.
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Electronic Magazine and Marketing
addres, author, book, business card, calling card, homepage, network, printing, title, URL, viral marketing gregathcompany
3:59 pm
When printing new business/calling cards, consider adding author to your title and/or including your book’s homepage address (URL).
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Electronic Magazine and Marketing
acid free, network, newsprint, paid advertisement, paper, PR, pres relase, selling point gregathcompany
5:54 pm
You have paid for acid free paper and your books is “built to last” - don’t forget to include this in your list of positive selling points, when possible. After all, the beautiful book you have produced cost you (and, by extension the customer) more than if it was on newsprint paper! One place you always have a chance to mention this is in a press release. You may choose other selling points for space use in paid advertisements and networking time and space.
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Electronic Magazine and Marketing
correspondence, cross-promote, format, information, insert, mailing, network, postage, publication, USPS gregathcompany
5:26 pm
Make your postage count! If you have a reason to send anyone correspondence, include information about your publication in some format as well.
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This section is drawn from information online at http://www.gregathcompany.com/marketing.html
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Electronic Magazine and Marketing
book, correspondence, cross-promote, donated, holiday, interest, network, project, report, season gregathcompany
3:36 pm
As the holiday season progresses, we’d like to take the time to remind everyone that a report on the book project in all of your holiday correspondence can increase interest and donated materials.
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Electronic Magazine and Marketing
bulletin board, discussion group, email list, Internet, network, online, post, PR, promotion, subject matter gregathcompany
6:27 pm
As with email lists, check online for bulletin boards or discussion groups having to do with your subject matter. After getting an idea of how information flows, post information about your book.
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Electronic Magazine and Marketing
cummunity, e-list, email, email list, group, Internet, listserv, network, online, PR, promote, promotion, subject matter gregathcompany
3:56 pm
Join email lists that have the same subject matter as your book. After getting an idea of the type of information that is posted and the rules, send an email to the list(s) about your new publication. You might start at http://groups.yahoo.com or http://www.egroups.com
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