Free or Reduced Color pages with your publishing – limited time Monday, Apr 30 2012

Publishing 100 or more this spring? How about 2 free color pages (restrictions apply) in your book?

Publishing fewer this spring? How about 2 color page (restrictions apply) for the price of black printing in your book?

Visit our website for the details!

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New catalog formats available online Monday, Dec 19 2011

Smashwords edition formats of the basic Gregath catalog are now available for download and viewing free of charge!

http://www.smashwords.com/books/view/115879

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December 2011 E-Zine (V10#12): Design Wednesday, Nov 30 2011

When considering a page number strategy, the following considerations may also influence your choice:
Does your subject have specialized page number format(s)
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This section is drawn from
http://www.gregathcompany.com/publish/design/pagenumbers.html

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April 2009, V8#4: Design Monday, Apr 6 2009

There is no “silver bullet” for proper publication design or format. However, there are some very basic rules to get you ready to go:

Some basic ideas to make your publication special (some ideas for Hardbound {HB} or Sofbound {SB} only)

• Use colored paper (to match cover) as section dividers.

• Use clipart or stock photography to liven up pages where you don’t have personal items.

• Do add other things besides text.

• Place information you might otherwise place on the endpapers (HB) or inside of cover (SB) as the frontice piece and the last printed page in the book for economy.

• Add a CD or DVD of extra material – even color photos for printed b/w in book.

• HB: Match your end papers to the cover (main) color.

• HB: Use custom printed end sheets (end papers).

• HB: If offered, use stock pre-printed end papers such as marbleized, etc.

• HB: Consider dust jackets versus color covers.

• SB: Print on the inside of the cover.

• Post Publication: Hand number (or stamp) each book.

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This section is drawn from
http://www.gregathcompany.com/publish/design

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December 2006, V5 #12: Define Friday, Mar 20 2009

Hybrid Book: A traditionally published book that includes electronic files on a movable format (CD, etc.).

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August 2006, V5 #8: Production Friday, Mar 20 2009

Add to your printed book for pennies

Regardless of your final disk/internet format and file type, E-books are now being marketed as not only a stand alone body of work, but also published in conjunction with a printed and bound (paper) book as a further service to the reader/buyer.

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This section is drawn from http://www.gregathcompany.com/epublish.html

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March 2009, V8#3: Design Monday, Mar 2 2009

There is no “silver bullet” for proper publication design or format. However, there are some very basic rules to get you ready to go:

Basic design elements to consider

• header

• footer

• page numbers

• font style(s)

• font size(s)

• chapter/section treatments

• general page layout

• foot/end note treatment

• index treatment and layout

• title

• reverse of title (verso)

• binding

• Electronic?

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This section is drawn from www.gregathcompany.com/publish/design

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Febrary 2009, V8#2: Marketing Monday, Feb 16 2009

Free or nearly so:

Make your own coupons! These can be done in a variety of formats (flyers, brochures, book marks, business or post cards, etc.). Be sure to include all your contact information, the item in question, and something extra for the bearer. Coupons can be for a particular amount or % off, free or reduced shipping, an autographed copy, a mystery bonus (some imprinted advertising specialty), etc. The sky is the limit. Give the coupons out in person, leave them on freebie tables, tack them to bulletin boards, include them in correspondence, etc. Don’t forget to consider terms such as an expiration date and if the coupon needs to be surrendered.

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This section is drawn from
http://www.gregathcompany.com/marketingfreeadvertising.html

 

 

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February 2009, V8#2: Production Monday, Feb 16 2009

If sending a hard copy manuscript, we suggest setting all margins (including any headers and footers) on a 8.5×11″ book at 1″. Generally a book printed from this would contain a 1.25″ binding/interior margin, and a .75″ trim/outside margin. “Fixing” the margins in this way is a free service we offer to make it easier on the manuscript preparation person.

Can you “cheat” the 1″ margin on a smaller format book and still have a pleasing balance of print and white space? Margins that leave less white space don’t have quite as pleasing a balance between printed and white space. Additionally, if the book is very thick, you can make a book with so small a margin that people are breaking it’s spine to read it. Outside margins differ between hard and soft binding selections, as they all have different minimum trim requirements.

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This section is drawn from

http://www.gregathcompany.com/publish/design/margins.html

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February 2009, V8#2: Design Monday, Feb 16 2009

There is no “silver bullet” for proper publication design or format. However, there are some very basic rules to get you ready to go:

Don’t

• Don’t do anything in your book that you hate to come across, as a reader or a researcher.

• Don’t over clutter pages, often trying to reduce publication expense.

• Don’t use small type if you want older people to enjoy your work.

• Don’t give up.

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This section is drawn from

http://www.gregathcompany.com/publish/design

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