Marketing 10:03 pm
Press Kit Element Checklist (choose what works best for your work):
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This section is drawn from
http://www.gregathcompany.com/marketing/index.html
New sale on older title – nearly 50% off: AD2037-$40.0 (Retail $79.95) The Genealogy of Thomas Barnes of Hartford, Connecticut (1615-2001) Volumes 1 & 2, by Frederic Wayne Barnes and Edna Cleo (Bauer) Barnes. 8½x11″, hardbound book set, 1,111+ pages, contains index, sources, biographical notes as well as vital records. Index includes years of birth and death. This two volume set includes data on 8,591 descendants as well as the spouses and many parents of one of the forty (40) first settlers, Thomas Barnes of Hartford, CT. The set covers fourteen (14) generations. some allied surnames frequently appearing in this work include Andrews, Bronson, Coburn, Dickinson, Foote, Root, Scoville, Strong, Thompson, Tuttle, Woodruff and more.
The author’s are selling them for less than the cost to publish. Order now before they run out.
Marketing 3:40 pm
Another great thing about click & ship with USPS is that you have tracking numbers that can be emailed directly to the customer – at no extra charge.
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This section is drawn from
http://www.gregathcompany.com/marketing/bookselling.html
Marketing 4:14 pm
Do you think your project(s) can benefit from more information? Consider putting together a press/media kit. These can be sent to all media outlets, as part of a proposal to book stores, to those you are approaching for a book-related event, to bulk sale targets (such as a school system for children’s books), etc. Don’t prepare a press kit and reproduce it faithfully throughout your book promotion. If you get bad reaction to something, drop it or update it. If you keep getting the same questions, try to address them in future kits.
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This section is drawn from
http://www.gregathcompany.com/marketing/index.html
Marketing book plate, business, card, flash, gaming, piece, place, post card, promotional, rolodex, trading, USPS 2:43 pm
Small cards can be great small promotional pieces – even if they are never meant to be mailed via USPS. Great for cover-flat items, book marks, oversized business, trading, rolodex, book plates, and more. Cards fill a variety of uses including gaming cards, flash cards. place cards, trading cards, and more.
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This section is drawn from
http://www.gregathcompany.com/service/postcards.html
Events and Marketing annual, event, retreat 3:57 pm
Retreat 2009 is a go!
Reminder: Retreat on the lake 2009 early registration deadline is about to pass by. July 15, 2009 is when the $25.00 savings is supposed to run out. However, if you get your payment in, or postmarked by July 22, you can still take advantage of the savings – just write “Blog Special” somewhere on your registration and payment of $180.00. Full price is $205.00.
Marketing box, cost, priority, S&H, ship, shoebox, size, USPS 6:05 pm
The USPS now has three different “shoebox” sizes of priority boxes for your convenience. This works extremely well for small format books, as the small box costs less to ship.
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This section is drawn from
http://www.gregathcompany.com/marketing/bookselling.html
Computer & Software and Marketing FTP, Mircosoft, MS Word, online, web, web site, webpage 7:21 pm
Webpages can be done easily with Microsoft Word, but that’s only half the battle. For a basic billboard/order page, just use a free FTP (File Transfer Protocol) program you can download for free. Build your page like any other document. When saving, choose “save as” a web page – usually named index (check your ISP for naming requirements). Next, FTP your MS Word built file to your online address (URL-Universal Resource Locator). For a nice author site, you’ll want your own domain i.e. yourname.com or yourbook.com, as well as an easy to navigate site that contains several informational pages.
Marketing book, digital, green, make ready, offset, sell sheet, tear sheet 7:14 pm
Digital books and tear sheets are a greener alternative to high quality published books, as the industry, make ready, waste standard is 10%. Though traditional tear sheets may be available with offset books, free of charge.
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This section is drawn from
http://www.gregathcompany.com/service/TearSheets.html
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Marketing and Updates address, FAQ, frequently asked questions, information, Marketing, move, PR, promotion 4:16 pm
